FISCHER WEBSITE REDESIGN
Fischer Paper Products is investing more in marketing externally to operator targets and potential customers, driving increased traffic to the website. With this new opportunity, comes the opportunity to refresh the website to match look and feel/tone and manner of Goodness Within, and reassess user experience – elevating brand presence and bettering engagement with customers and prospects. The creative objective of this communication is to create a website that effectively showcases the Fischer Paper Products brand and encourages interaction.
Role
With this project, I was involved from start to finish - from collaborating on the sitemap, to concept generation and leading the final design mockups for development.
Team
Lauren Nortier - Digital Designer
Lynda Guillu - Director of Digital
Chris Miller - Creative Director
Lauren Rickenbrode - Account
The first stage of this project was to develop a sitemap to use as a framework for the new site. This process included an in-person workshopping session with the client themselves to determine navigation and page structure. From there, the digital team created a robust sitemap to guide the rest of the design.
The next step in this creative process was to develop three new look and feel concepts for the client to review. This helped gauge what exactly they were looking for in a design and then evolved into the final revised look and feel that was selected and built out. You can start to see the final look come together in Figma below:
