EPICUREAN BUTTER B2B THUMBPRINT
Epicurean Butter specializes in chef-created flavored and compound butters designed to help home cooks and foodservice kitchens create restaurant-quality meals with less prep and effort. With a strong B2C presence, they have now started to focus energy on building a stronger B2B presence for the Industrial segment.
In this project, FoodMix's objective was to develop creative concepts that will inform the look and feel and tone and manner for the brand to support and reach target B2B audiences. (including commercial/hospitality/C&U, as well as Industrial)
Role
With this thumbprint, I collaborated with the team on the visual look and feel / development of this new B2B brand presence. Additionally, I set the tone and executed across a multitude of creative pieces, such as digital ads, social ads, presentation design, and full website design.
Team
Digital Designer - Lauren Nortier
Art Director - Chris Miller
Creative Director / Senior Copywriter - Melanie Sawyer
Associate Creative Director - Ryan Mabbott
Director of Digital - Lynda Guillu
